Attractions & Exhibitions

SNEAKERLAND, Australia’s Largest Sneaker Convention is Coming to Melbourne

Epic news for sneakerheads...

One thing a sneaker geek demands – aside from priority access to a rare supply of limited edition treds south of their knees ­– is to be around other sneaker geeks, who like them, know exactly and appreciate, what they’re looking at.

Good news, following a hugely successful couple of events, Australia’s largest sneaker and streetwear convention, SNEAKERLAND, will be making its way to Melbourne at the iconic Melbourne Convention & Exhibition Centre, on Saturday 19th November, 2022.

Presented by 2WAY Nation, the Australian-based team behind the inaugural event and a number of other exciting cultural events, MCEC will be SNEAKERLAND’s first stop in what will be an Australia-wide tour.


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SNEAKERLAND gives ‘sneakerheads’, collectors, resellers, content creators, creatives and anyone like-minded the opportunity to buy, sell, trade and lay eyes on some of the rarest sneakers, streetwear pieces and apparel on the market.

Up-levelling in size from the recent Perth event, SNEAKERLAND Melbourne will feature a larger trading floor with a wider range of items on offer, entertainment spaces, a live sneaker auction, exclusive sneaker and streetwear drops, a larger pool of raffle prizes and entertainment for you and your sneaker aficionado friends and family.  

SNEAKERLAND 2.0 in Perth saw incredible success with more than 5,000 attendees including athletes, celebrities and local influencers joining in on the celebration of culture.

The event integrated collaborations and support with 35 local brands and sneaker vendors who offered some of the most sought-after sneakers, streetwear and art pieces world-wide; recording more than $850,000 traded on the floor between vendors and attendees.

Entertainment included giveaways of more $30,000 worth of prizes (including a Jordan 1 OFF-WHITE UNCs & 1 of 1 pair of Nike OFF WHITE Zoom Fly by Virgil Abloh), basketball activations, live auctions raising bids upwards of $15,000 in the VIP lounge, some of country’s finest DJs, free haircuts and hair braiding, a super car expo, a live podcast station and more. Attendees were also given the unique opportunity to showcase their best sneakers and ‘fits’ in real time on the RAC Arena scoreboard through the SNEAKERLAND Live Stream camera at the photo booth station.

Sneakerland - 19 Nov @ Melbourne Convention and Exhibition Centre

SNEAKERLAND Melbourne attendees can expect:

  • Some of the most exclusive sneakers and streetwear pieces in the world
  • Giveaways with more than $30,000 worth of prizes
  • More than 50 vendors to shop from including Ichpig, The Snake Hole, Leerdo, Clothing the Gaps, Top Floor Gallery, and 1OFF Store
  • Some of the best local and international brands
  • Limited edition streetwear, art and sneakers
  • Exclusive releases from local clothing brands
  • Exclusive sneaker and streetwear releases
  • Live auctions with some of the rarest sneakers in the world on offer
  • The country’s finest DJs and MCs
  • Foot Locker Basketball Shooting Activations
  • Guest appearances from local celebrities and sporting icons
  • Sponsored activation spaces
  • Haircuts by Soul Barbers and Hair Braiding by The Braid Bar Melbourne
  • Fine Line Tattoos tattoo station
  • Sneaker museum
  • Entertainment for the whole family

Early Bird tickets sold out in under 24 hours, so be sure to grab yours to avoid disappointment.

SNEAKERLAND will come to the Melbourne Convention and Exhibition Centre on Saturday 19 November. Tickets are on sale via